February 21, 2017

Expect Labs unveils MindMeld, the first voice and video calling app that understands conversations in real-time

SAN FRANCISCO, Sept. 11, 2012 – Expect Labs, a technology startup based in San Francisco, came out of stealth mode today to announce the upcoming availability of their first product, MindMeld, a group voice and video calling app for the iPad. MindMeld is the first app that can analyze and understand your conversations in real-time in order to anticipate information you may need as you talk. MindMeld proactively finds and displays relevant information during your conversations so that you can quickly jog your memory, share important facts on the fly and brainstorm more effectively.

(Logo:  http://photos.prnewswire.com/prnh/20120911/SF71819LOGO)

Expect Labs created MindMeld as the first demonstration of its underlying technology platform, called the Anticipatory Computing Engine. Designed to fundamentally change the way we have conversations, this platform continuously analyzes multi-party discussions in real-time to extract their underlying meaning. Using advanced language modeling and analysis, this platform can understand the past 10 minutes of your conversation to predict the information you may need in the next 10 seconds. It then proactively finds and displays relevant information from your social graph or across the web so you are never without the facts you may need.

“In just a few years, computing devices will be everywhere: in your hand, on the table in front of you, on the wall next to you and even in your glasses. In this world, the way you find information changes fundamentally. Today, you run a search, get a result and are done. Tomorrow, our computing devices will pay attention continuously, anticipate what information might be relevant, and be ready at a moment’s notice to give you the exact information you need,” said CEO and co-founder Timothy Tuttle. “Expect Labs is building a new class of technology which is designed to enable this future.”

Expect Labs was founded in early 2011 by successful, repeat entrepreneurs Timothy Tuttle and Moninder Jheeta. The two first met at the video search company Truveo, where they pioneered the use of advanced technology to extract meaning from streams of unstructured data like audio and video.  Truveo grew to become the second largest video search platform on the web and was acquired by AOL. The team at Expect Labs includes PhDs and research experts from the MIT Computer Science and Artificial Intelligence Lab, Carnegie Mellon University, Bell Labs and HP Labs, and has authored nine patents covering the core technology.

MindMeld is currently in closed beta, but is expected to be available for download in October as a first-of-its-kind voice calling app for the iPad. Later this year, Expect Labs will enhance MindMeld to include high-quality group video calling as well. In early 2013, Expect Labs intends to launch a developer platform that will enable 3rd-parties to leverage its powerful communication and language analysis technology. For more information or to sign up for early access, visit http://www.expectlabs.com.

About Expect Labs
Expect Labs (http://www.expectlabs.com) is a startup based in San Francisco that is building a technology platform designed to reinvent how we have conversations. Expect Labs is the creator of the iPad app called MindMeld, which is the first voice and video calling app that can actually understand conversations in real-time to make it easy to find and share related information as you talk. Expect Labs was founded in early 2011 by successful, repeat entrepreneurs who have built and sold large-scale Internet businesses. Our team includes PhDs and world-class researchers from places like the MIT Computer Science and Artificial Intelligence Lab, Carnegie Mellon University, Bell Labs and HP Labs.

Media contacts:
Jeff Koo
Sparkpr for Expect Labs
Phone: +1.415.321.1866
Email: jkoo@sparkpr.com 

iPad is a trademark of Apple Inc., registered in the U.S. and other countries. © 2012.

SOURCE Expect Labs

Une étude de Thomson Reuters explore le portefeuille de brevets de téléphones portables d’Apple pour fournir un aperçu des activités technologiques et contentieuses liées aux nouveaux iPhones

New York et avec des bureaux importants à Londres et Eagan, dans le Minnesota, Thomson Reuters emploie environ 60 000 personnes et exerce ses activités dans plus de 100 pays. Pour tout complément d’information, veuillez consulter le site www.thomsonreuters.com.

SOURCE Thomson Reuters

5app Showcase Multi-platform App Toolkit That Enables Mobile Enterprise App Development at Apps World 2012

LONDON, September 11, 2012

- Dr Tim King describes the mobile app development market as the new Wild West -

Dr Tim King, Chief Technology Officer and founder of new technology start-up 5app http://5app.co.uk is set to appear at Apps World 2012 at 11:20am, October 3, London Earls Court 2. Tim King will be speaking at the Start-up session in the Developer Zone entitled, “Mobile app development is the new Wild West – beware the cowboys!”

Tim King will be discussing mobile enterprise app development and the problems software developers face when writing multi-platform apps which require reliable data communications. He will explain the need for caution in selecting your development environment and some of the potential pitfalls for the unwary.

Tim King, is a veteran of the technology market; writing one of the world’s first relational database management systems as part of his Ph.D., then going on to write the operating system AmigaDOS for the Commodore Amiga.

Apps World 2012 provides a great platform for 5app to introduce the industry to the 5app Toolkit, enabling business software developers to build multi-platform apps that will communicate reliably, even when reception is intermittent. Applications are written only once and the same version will work on all types of smartphones and tablets.

Tim King, CTO of 5app, comments, “The market for mobile enterprise app development is growing exponentially, it’s the new Wild West and it’s very difficult to know which technologies you can trust. It’s particularly difficult when an enterprise wants to cover a wide range of mobile phones as they all use different versions of multiple operating systems.”

Tim King continues, “There are also some hidden issues. Developers who are used to writing apps that assume a device will have a constant and stable WAN or LAN connection are very often caught unawares by the poor connectivity issues experienced with mobile phones. At Apps World 2012, I will be explaining how these issues can be addressed using 5app’s unique software development system.”

5app has designed an environment for app developers to undertake rapid mobile enterprise app development of business applications that feature full real-time reliable communications. Developers can use the built-in workflow and geolocation reporting to create multi-platform apps that extend existing back-end business processes to the mobile world, while guaranteeing transactions over the inherently unreliable mobile data network.

Now in its third year, the annual Apps World 2012 show is set to be the biggest yet with over 5000 developers, mobile marketers, mobile operators, device manufacturers, platform owners and industry professionals expected for the two day event.

About 5app

5app Limited is a mobile application software developer, headquartered at the new Bristol and Bath Science Park and with offices in London’s Tech City.  

The 5app Factory is a cloud-based environment for the rapid application development of robust, real-time, enterprise-scale, mobile business applications with built-in workflow, geolocation reporting, data reliability and transactional integrity.

5app enables businesses to develop applications once only and then to deploy a single version across all types of smartphones and tablets (e.g. iOS, Android, BlackBerry, Windows and Symbian) thereby avoiding the need to develop native applications for each device.

Developers use standard web-programming tools – HTML5, CSS and Javascript – and can readily connect their apps to any enterprise system using standard calls. Through the use of innovative real-time communications, data reliability and transactional integrity are guaranteed even when remote mobile devices are ‘sleeping’ or phone reception is intermittent.

5app is designed to provide robust, enterprise-scale applications through the use of its in-built workflow editors, geolocation reporting, and highly reliable data communications.

5app’s unique ‘engine’ runs on any type of remote handset and removes the need for app store-style downloads of new or updated software, whilst ensuring that all users always have the latest version of software.  The 5app system manages the deployment of apps, ensuring that each end user only has the appropriate apps; additional security is provided through user authentication and optional encryption of communications.

For more information please contact:


Tel: +44(0)3333-445533

David Beesley


Tel: +44(0)1932-578800


Mobile Marketers Act Now: Tomorrow’s iPhone 5 Launch Triggers Rich App Marketing Opportunity

BOSTON, Sept. 11, 2012 – Tomorrow’s iPhone 5 launch marks the beginning of a valuable marketing opportunity for mobile app brands as millions of new device owners will enthusiastically download and use apps. Fiksu, Inc. (www.fiksu.com), the industry’s first cost-effective mobile app user acquisition platform spanning the global mobile ecosystem, today published a new infographic entitled “Riding the iPhone 5 App Marketing Wave” that illustrates how and when app marketers can take advantage of this great opportunity. The infographic is based on Fiksu’s analysis of the iPhone 4S launch in October 2011.

“Tomorrow is a big day for app marketers, and it’s not just because Apple is announcing the iPhone 5,” said Micah Adler, CEO, Fiksu. “As we saw during last October’s iPhone 4S introduction, the launch of a major device causes app downloads to peak and the costs to acquire loyal, repeat users to drop. Brands can expect this marketing opportunity to start with tomorrow’s launch event, pick up steam as the iPhone 5 hits the shelves mid-month, and extend throughout the rest of September and well into the fall. In fact, we’re calling this ‘Christmas in September’ for mobile marketers.”

Fiksu’s infographic can be viewed and downloaded at: http://www.fiksu.com/blog/taking-advantage-iphone-5-app-marketing-opportunity

About Fiksu
Fiksu, Inc. helps leading brands optimize their iOS and Android mobile app marketing campaigns and secure large volumes of loyal users. The company’s flagship platform, Fiksu® for Mobile Apps spans the entire mobile ecosystem providing the most cost-effective, predictable and intelligent mobile advertising solution, slashing user acquisition costs and ensuring sustained user engagement. Additionally, Fiksu offers FreeMyApps, an app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures. More at www.fiksu.com@Fiksu and on the Fiksu blog.

SOURCE Fiksu, Inc.

Parks Associates: Apple challenges Google’s dominance in smartphones as iPhone 5 nears release

DALLAS, Sept. 11, 2012 — As Apple prepares to release its new iPhone model, new research from Parks Associates shows the iPhone leads its rivals in customer satisfaction, with 75% of its owners “very satisfied” with their handset versus 61% of Android phone owners.

(Logo: http://photos.prnewswire.com/prnh/20120307/MM66462LOGO)

The firm’s Untapped Consumer Opportunities for Mobile Services reveals 34% of U.S. smartphone shoppers from households with an annual income of $50,000-$75,000, surveyed in July 2012, plan to purchase an iPhone. The same percentage plan to buy a Google Android phone, whereas last year, only 24% planned to purchase an iPhone versus 39% in favor of an Android phone. Similarly, smartphone shoppers with a four-year college degree, who once favored Google over Apple, now put the iPhone on top.

“The iPhone scores higher than Android in user satisfaction in virtually all surveyed features, but Android phones have ruled the market due to lower costs,” said John Barrett, Director, Consumer Analytics, Parks Associates. “However, a sixth-generation iPhone will reduce the prices of previous models and draw even more attention to the brand, expanding its appeal to other consumer segments.”

According to Parks Associates research:

  • 74% of iPhone users are very satisfied with their phone’s ability to run apps, versus 59% among Android users
  • 69% are very satisfied with the music and video content available on the iPhone, versus 58% among Android users
  • 71% are very satisfied with the apps available for the iPhone, versus 60% among Android users

Chart: http://blast.parksassociates.com/extras/pressreleases/2012/iphone-pr2012.gif

The research firm announced data on several of the expected new features of the iPhone 5, including:

  • 4G/LTE: Parks Associates’ research shows nearly 50% of U.S. smartphone users consider 4G/LTE access as very important when choosing a mobile service provider.
  • Improved Siri functions: Over 75% of U.S. users of Apple iPhone 4S are satisfied with the Siri voice-command feature.
  • Apple’s Passbook, a mobile-wallet app: Nearly 50% of smartphone owners find the mobile wallet concept appealing.

Parks Associates’ Mobile and Portable Service analyzes the market for smartphones, tablets, and similar devices. Analysts are available for comment on the iPhone launch. Contact Mindi Sternblitz-Rubenstein at 972.996.0212, Mindi.Sue@ParksAssociates.com

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. http://www.parksassociates.com

Mindi Sternblitz-Rubenstein
Parks Associates

SOURCE Parks Associates

MediaTek lance « Cool 3D » : une gamme complète de solutions 3D pour les plateformes de téléphone intelligent

Taiwan, 11 septembre 2012 — MediaTek Inc., une société de premier plan, sans usine, dans le domaine des semi-conducteurs pour les communications sans fil et les solutions multimédias numériques, a annoncé aujourd’hui que la gamme la plus complète au monde de solutions 3D, « Cool 3D », est disponible pour ses plateformes de téléphone intelligent. Les consommateurs recherchent continuellement de nouvelles fonctionnalités pour les téléphones intelligents, comme les capacités 3D par exemple. Un rapport de Global Industry Analysts Inc, prévoit que le marché mondial des téléphones intelligents compatibles 3D devrait enregistrer 994 millions d’unités expédiées annuellement en 2018. La demande en rapport à cette innovation sera stimulée par la disponibilité accrue de contenu 3D, comme les jeux, les vidéos et les films de long métrage.

La gamme « Cool 3D » pour les plateformes de téléphone intelligent de MediaTek inclut le support pour les caméras et l’affichage 3D stéréo, la conversion en temps réel de la 2D vers les 3D et une interface utilisateur 3D optimale ; elle est conçue pour fournir aux consommateurs une expérience 3D stupéfiante. Les deux fonctionnalités distinctives sont le « 3D Cool Shot » (dispositif de photographie) et le « 3D Cool Show » (dispositif d’affichage et visualisation). La solution « 3D Cool Shot » de MediaTek  prend en charge une caméra de 5 MP dotée d’un objectif à double focale, ayant un bon rapport coût/efficacité, qui permet de prendre des images 3D de 1080 P à une fréquence de 24 images par seconde ; celle-ci offre aux utilisateurs une expérience visuelle de haute définition. Les plateformes pour téléphone intelligent de MediaTek sont les premières dans l’industrie à intégrer la fonctionnalité d’un appareil de type bridge, doté d’un objectif à double focale, dans la plateforme principale de téléphone intelligent ; celle-ci réduit les coûts de système et préserve la précieuse surface occupée. La technologie « 3D Cool Show » améliore substantiellement l’effet stéréo 3D, car elle permet de passer aisément de l’affichage 2D à 3D grâce aux capacités antifatigues et la transformation des modes 2D/3D en temps réel. Ces solutions s’appuient sur les technologies 3D de renommée de MediaTek ; elles sont issues des marchés de la TV numérique et de la maison numérique et elles visent à créer un affichage stéréo 3D optimal doté d’une interface 3D personnalisée.

« L’une des conséquences de l’évolution rapide du marché des téléphones intelligents est l’homogénéisation des produits ou le phénomène de « tous les téléphones intelligents se ressemblent ». Créer de la différenciation entre les produits est devenu l’un des plus grands défis de l’industrie du téléphone mobile », déclare Ching-Jiang Hsieh, le président de MediaTek. « Des capacités de double SIM aux capacités 3D, MediaTek a toujours poussé l’innovation technologique de ses plateformes afin d’offrir des appareils et des solutions attrayantes et complètes. En travaillant de concert avec nos clients, nous espérons que notre gamme de solutions, à la pointe du secteur, « Cool 3D » sera à la tête du succès de la popularité des téléphones intelligents 3D ; celle-ci permettra à un nombre plus important de consommateurs de profiter d’une expérience 3D extraordinaire ».

La gamme des capacités de « Cool 3D » est déjà activée sur les plateformes du processeur monocoeur MT6575 et le processeur bicoeur MT6577. Tous les futurs lancements de solutions pour téléphone intelligent de MediaTek prendront en charge ces capacités 3D.

À propos de MediaTek Inc.

MediaTek Inc. est une société de premier plan, sans usine, active dans le domaine des semi-conducteurs pour les communications sans fil et les solutions multimédias numériques. La société est l’un des grands acteurs du marché et un pionnier en matière de solutions d’avant-garde de puce-système (SOC)  pour les communications sans fil, la télévision haute définition, le stockage optique, ainsi que les produits DVD et Blu-ray. Fondée en 1997 et cotée à la Bourse de Taiwan sous le code « 2454 », MediaTek a son siège social à Taiwan et possède des filiales commerciales et de recherche en Chine continentale, à Singapour, en Inde, aux É.-U., au Japon, en Corée du Sud, au Danemark, en Angleterre et à Dubaï.  Pour obtenir davantage d’informations, veuillez visiter le site Web de MediaTek à l’adresse : www.mediatek.com  .

SOURCE MediaTek Inc.

Chevrolet Spark owners to TuneIn with Livio Connect Technology

DETROIT, Sept. 11, 2012 – General Motors Co. today announced it will use Livio Connect technology to integrate the popular TuneIn music smartphone app with the Chevrolet Spark’s MyLink Radio dashboards manufactured globally.

As experts in vehicle design, engineering and worldwide music application development, respectively, GM and TuneIn turned to middleware experts at Livio to help bridge their technologies in OEM car stereos.

Livio Connect is a middleware framework protocol that enables hardware devices and mobile apps, now including TuneIn, to connect to and interact with one another. GM uses Livio Connect technology, which allows owners of Chevy Sparks equipped with the MyLink Radio to enjoy 70,000 stations.

“This is our first major OEM announcement, and it’s with one the world’s largest auto makers,” said Livio founder and CEO Jake Sigal. “Livio helps speed up the development process for GM, ultimately getting consumers the technology they want, safely in the vehicle.”

TuneIn will be available on 2013 Chevy Sparks equipped with MyLink Radio. Livio Connect technology bridges the app, featured on iPhone and Android mobile devices, with MyLink. While connected through Livio Connect, all of the TuneIn buttons and controls from the mobile device will be available on MyLink’s seven-inch touch screen, while the app on the phone itself will be disabled to help promote safer driving.

“Our partnerships with Livio and TuneIn are helping us provide more infotainment choices to Spark and Sonic customers around the world,” said Sara LeBlanc, global program manager for Chevrolet and GM infotainment.

About Livio

Metro-Detroit-based Livio was built in the guest bedroom of Livio Radio founder and CEO Jake Sigal‘s home in 2008 on the foundation of “More Music, Less Work.” Today, those words remain more than a catchy slogan. It’s a philosophy, a way of life that drives Livio employees and a growing list of breakthrough products. Whether they’re moving technology forward with products sold under the Livio Radio consumer brand or creating common-sense solutions for business customers through Livio Connect, a day’s work at Livio means everybody hustles. It’s about streamlined engineering, fewer headaches for their customers, and putting an end to unnecessary product hassles. Livio collectively fights above its weight class in the pursuit of American innovation, giving their big-name business partners the freedom to do what they do best. More information can be found at www.LivioConnect.com and www.LivioRadio.com

About Chevrolet:

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.com.


Report Highlights ‘Creative Destruction’ in Video Game Industry

LOS ANGELES, Sept. 11, 2012 – As any fan of “Call of Duty: Black Ops 2″ or “Resident Evil: Revelations” knows all too well, the likes of huge explosions, hair-raising firefights and hordes of brain-eating zombies are fundamental to today’s action-packed video games. But according to a new report by Tiger Group’s  Valuation Services division, a different sort of “creative destruction” is in play within the video game industry itself. Trends like digital downloading and mobile gaming are rapidly reshaping the marketplace—so much so that some observers now liken brick-and-mortar video game stores to … well, the walking dead.

Tiger Valuation Services scours industry data from a variety of asset classes with a view toward tracking trends that might affect collateral values. The authors of the eight-page report, Creative Destruction in the Video Game Industry, note that market-movers such as mobile gaming, digital downloading and cloud computing are particularly noteworthy for secured lenders who make loans against video game-related collateral. The demise of Blockbuster video, for example, is already being seen as a cautionary tale for similar retailers. After all, casual gamers are now sidestepping consoles to play “Words with Friends” or “Farmville” on their phones via Facebook, and hardcore gamers are increasingly downloading major titles to their hard drives rather than buying them at the mall.

“Speculation regarding the direction of the industry indicates that the future of content delivery to consumers revolves around broadband Internet access,” the authors note. “As Internet access has expanded and broadband capabilities and speeds have increased, the likelihood is that packaged discs and cartridges, once critical to the gaming industry, will no longer be required. Rather, a gamer can simply download on demand any title at any time he or she wishes. This brings the storefront right to your living room.”

But the report also highlights other factors that could affect collateral value, such as the ongoing race for game-console market share, the seasonal and hit-driven nature of video-game sales, changes in customer demographics and the mushrooming development costs associated with new titles. The latter trend makes manufacturers more likely to take big gambles by spending millions of dollars on R&D. “Gamers have demanded greater sophistication in the games themselves, requiring levels of investment that are near those of Hollywood feature films,” the report notes. “This can create significant working capital issues if a large investment ends in lackluster results.”

Sales of value software—those older games found in the discount bins within retail stores—also are an increasingly important factor, in part because this helps chains broaden the price points available to value-conscious consumers, the report notes. No longer prime sellers, these out-of-production games are often bought from distributors. Sales of value software tend to be less seasonal, which reduces collateral value fluctuations for secured lenders. But there are risks linked to value-software companies. For example, the report notes, these companies often make opportunistic buys of specific titles from video game distributors, thus increasing inventory-concentration risks. “Companies in the value segment of the market will likely become opportunistic purchasers of distributors that were unable to adjust business models to accommodate the change in paradigm,” the report notes.

All told, the switch to digital content delivery and alternative devices like smartphones will have a big impact on distributors and retailers of physical products in the video game industry, the authors predict.  Indeed, several publishers and developers, including Activision and Electronic Arts, already let gamers download new titles. “This will result in over-inventoried positions for those companies that are unable to manage inventory levels for this change.  The impact will be strongest for those distributors and retailers that have a heavier focus on new releases (frontline products), as these are the most likely to be adopted in the digital delivery model,” the report says.

“The market model for physical products will likely become dominated by value priced games and devices targeted towards the lower end of the market,” the report adds. “Average selling prices will be lower on physical products in the long term as items purchased in a physical form will no longer be dominated by new releases, but rather by older and legacy titles. Distributors with established channels for value titles will likely succeed during the transition phase.”

Tiger’s report concludes that “while none of the current or potential trends appear to put a secured lender’s collateral in immediate jeopardy, it is important to note the changes and the potential impacts which may occur in the future.  Changes within the industry can happen quickly.  As such, we strongly advise regular monitoring of key metrics as well as regular collateral valuation reviews.” 

The full report is available at: http://www.tigergroupllc.com/research-reports.

About Tiger Group
Tiger Group and its affiliates provide advisory, restructuring, valuation, disposition and auction services within a broad range of retail, wholesale and industrial sectors. With more than 40 years of experience and substantial financial backing, Tiger offers a uniquely nimble combination of expertise, innovation and financial resources to drive results. Tiger’s seasoned professionals help clients identify the underlying value of assets, monitor asset risk factors and, when needed, convert assets to capital in a variety of ways quickly and decisively. Tiger’s collaborative and no-nonsense approach is the foundation for its many long-term ‘partner’ relationships and decades of uninterrupted success. Tiger operates offices in Boston, Los Angeles, New York and Atlanta. To learn more about Tiger, please visit www.TigerGroupLLC.com.

SOURCE Tiger Group

Gyft Launches Mobile Gift Card Platform to Give Consumers On-the-Go Access

SAN FRANCISCO, Sept. 11, 2012 — Gyft, Inc., a company devoted to making gift card management easy, today unveiled its new digital gift card platform. Gyft is poised to change the $100 billion gift card industry by enabling shoppers to manage all of their gift card needs from one simple mobile interface. The platform also provides retailers with an innovative way to market to customers ensuring that no gift card goes unused. Currently, Gyft supports more than 100 leading retailers, including Amazon.com, Sephora, Brookstone and Lowe’s. The company also launches with more than $250,000 in FREE cards for users that download the app.

Gyft overcomes current issues that limit the potential of gift cards, which often end up lost, stolen, or forgotten. Gyft solves these challenges by allowing consumers to upload existing plastic cards to their mobile phones and provides an innovative way to send new gift cards to friends and family members via Facebook, email, or text.

“Gift cards allow anyone to purchase the ideal gift, but practically speaking, they’re very problematic,” said Gyft CEO and co-founder Vinny Lingham. “Gyft changes that by bringing all of consumers’ gift card needs into one easy-to-use mobile interface.”

How Gyft Works

Consumers simply download the Gyft app, which allows users to manage all of their gift cards in one place. Users add gift cards by entering the cards’ information which is then stored in the owner’s ‘wallet’ and can be redeemed in-store or online.

Users can send gift cards to their friends around important events such as birthdays and anniversaries. One of Gyft’s best features is that users can get FREE gift cards by simply downloading the app via the iTunes app store or by visiting www.gyft.com.

Gyft Extends Revenue Opportunities for Retailers

In addition to the ease-of-use benefits associated with the consumer experience, Gyft’s platform creates a meaningful new revenue channel for brands. For the first time, retailers gain visibility into the consumers that hold their gift cards. This enables them to offer relevant promotional gift cards based on user demographics and interests to help acquire and retain customers. They can also send reminders and launch special offers to get shoppers into their stores, ensuring that gift cards are redeemed and driving additional sales. Gyft also provides the mechanism to increase consumers’ social engagement with brands. 

“Retailers are always searching for new ways to stay in touch with their customers, and Gyft gives them the targeted means to do so,” noted CJ MacDonald, Gyft COO and co-founder. “There is a myth that retailers love the breakage on gift cards. The reality is it’s better for both consumers and retailers when the card is used.”

More than 100 leading retailers have already integrated Gyft’s digital gift card platform, including Amazon.com, Sephora, Brookstone, and Lowe’s.

“We are delighted Amazon.com Gift Cards will be included with the new Gyft application. We look forward to working with Gyft to enable their customers to purchase and send Amazon.com Gift Cards,” said Craig McGlynn, Sales Manager, Amazon.com Gift Cards.

Company Poised to Capitalize on $100 Billion Industry

Gyft debuts with backing from Google Ventures, Founder Collective, and 500 Startups.  The funding will be directed to scaling the company, further product development, and extending its partner eco-system.

“Gyft has developed a consumer app that leverages the advantages of mobile devices for millions of shoppers,” said Joe Kraus, general partner at Google Ventures. “We look forward to working with the Gyft team to build out an exciting product that addresses a huge market while changing the way consumers and retailers use gift cards.”

Gyft is currently available to download for FREE in the iTunes app store or via www.gyft.com. Retailers interested in becoming a partner, please visit www.gyft.com.

About Gyft:

Gyft, Inc. provides a gift card platform for consumers and retailers that enables customers to upload, buy and redeem gift cards conveniently from their mobile device.  Gyft is seamlessly integrated with Facebook so users can send gift cards to their friends around special events.  Gyft is a private company funded by Google Ventures, Founder Collective and 500 Startups, with offices in San Francisco, CA. For more information, visit www.gyft.com

About Google Ventures:

Google Ventures seeks to discover and help develop great companies – we believe in the power of entrepreneurs to do amazing things. Our investments range from seed to late stage, across a broad range of industries, including consumer Internet, software, hardware, clean tech, biotechnology and health care. We embrace the challenge of helping young companies grow from the proverbial garage to global relevance. The Google Ventures team includes entrepreneurs, investors and innovators, along with some 20,000+ exceptional Googlers whose breadth of knowledge, experience and creativity constitute perhaps our most valuable resource. For more information, visit www.google.com/ventures.

Editorial Contact:

Amber Moore
GMK Communication

SOURCE Gyft, Inc.

Verizon Wireless Launches Mobile Security App for Android™ to Help Customers Beef Up Protection

BASKING RIDGE, N.J., Sept. 11, 2012 – While most consumers with smartphones understand they are carrying around the functions of a computer, many do not realize that smartphones are susceptible to some of the same security and privacy threats that plague laptops and desktops.  Verizon Wireless has always taken great strides to protect the security of its customers and its network using sophisticated network intrusion and data analysis tools.  Today, the company expands its security protection products with the introduction of Verizon Mobile Security, an application that helps customers secure and protect Android™ smartphones against digital and physical threats. 

Reaffirming Verizon Wireless’ commitment to robust security, Verizon Mobile Security helps customers protect their devices from digital threats and equips customers with the power to remotely locate, alarm, lock and even wipe data from a misplaced or lost device.  Verizon Mobile Security, available on Android smartphones running Android 2.1 or higher, combines the security capabilities of Asurion and McAfee.  

In today’s information technology society, smartphone customers expect a high level of security and protection.  Malware can invade a smartphone when a consumer unknowingly clicks a malicious link in a text message or email, surfs a risky website, or downloads and uses a potentially unsafe app on their device.  Once the device is infected, malware can collect and send data from the device, such as location information, personal information and login credentials, to untrusted third parties.  According to the "McAfee Threats Report: Second Quarter 2012," approximately 13,000 distinct pieces of mobile malware have been discovered so far in 2012 – a significant year-over-year increase as less than 2,000 distinct pieces were found in 2011.  Verizon Mobile Security delivers three valuable options to help secure and protect customers from these digital threats:

  • Verizon Mobile Security Basic – Provides antivirus protection, powered by McAfee, to detect viruses and malware, and McAfee® SiteAdvisor® to identify and warn customers of suspicious websites.  There is no charge to download Verizon Mobile Security Basic, but a Verizon Wireless data plan is required and data usage will apply.
  • Verizon Mobile Security Premium – Includes the security features of Verizon Mobile Security Basic, as well as McAfee App Alert, which delivers information about which apps have the ability to access, store or transmit data to or from the device.  Available for $1.99/month per line, Verizon Mobile Security Premium also provides recovery features from Asurion that allow customers to remotely locate, alarm, lock or wipe data from a lost or misplaced device using their My Verizon accounts.
  • Verizon Mobile Security Premium with Total Equipment Coverage – Customers with Total Equipment Coverage can add Verizon Mobile Security Premium for $1/month per line.  Total Equipment Coverage combines the benefits of Asurion’s Wireless Protection Plan for lost, stolen, and damaged devices, and Verizon Wireless’ Extended Warranty for mechanical or electrical defects after the manufacturer’s warranty expires.

Verizon Mobile Security can be downloaded from the Verizon Channel in Google Play on more than 30 Android smartphones, including the Samsung Galaxy S® III and DROID RAZR™ M by Motorola.  After Verizon Mobile Security Premium is purchased, customers get the ease and convenience of direct billing to their monthly account statements.  A Verizon Wireless data plan is required and data usage applies. 

For more information about Verizon Mobile Security, visit www.verizonwireless.com/mobilesecurity.  Customers can also check out http://youreguide.vzw.com/a1/verizon-mobile-security-app/ for best practices gained from real-life scenarios and hands-on experience. 

For more information about Verizon Wireless products and services, visit www.verizonwireless.com.

About Verizon Wireless
Verizon Wireless operates the nation’s largest 4G LTE network and largest, most reliable 3G network. The company serves 94.2 million retail customers, including 88.8 million retail postpaid customers.  Headquartered in Basking Ridge, N.J., with 78,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD).  For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

SOURCE Verizon Wireless

Dictionary.com Puts Learning Power in Students’ Hands for Fall 2012

OAKLAND, Calif., Sept. 11, 2012 – Today Dictionary.com (www.dictionary.com), the preferred online and mobile word learning destination for students of all ages, announced that it aims to give students greater control over their education as they head back to school. The company will offer a variety of promotions, including subscription discounts for its new online writing assessment product, Writing Dynamo, to help students gain firmer control over their education and future through technology. Additionally, Dictionary.com is announcing products designed to help students make 2012 count, including the SAT by Dictionary.com app for iPhone, built in partnership with Kaplan, and a Google Chrome extension. The company has also revamped its homepage to offer even more intriguing real-time content through an immersive word learning experience. 

(Logo:  http://photos.prnewswire.com/prnh/20120911/SF71770LOGO)

Dictionary.com CEO Shravan Goli recently commented on the growing role of technology in education in his Forbes op-ed “Private Technology Will Fix Education Where Tapped Out Governments Cannot“: “…we’re seeing a major disruption in education as the computer competes with the classroom as the center of learning.” According to Goli, Dictionary.com’s fall 2012 lineup is designed to offer personalized resources that enhance students’ learning and expand their skill set, giving them an edge in an environment in which traditional education costs are skyrocketing and the job market is tightening.

Writing Dynamo Coupon: Everyone Gets 50 Percent Off

Dictionary.com is offering 50 percent off their top-rated online writing help software, Writing Dynamo, from September 2-15. Thousands of students and writers praise Writing Dynamo for going beyond standard grammar and spell check to offer an immediate, personalized six-skill writing assessment that scores their voice, word choice, sentence structure, composition and more. Writing Dynamo offers comprehensive help across a full range of skills for students, teachers, writers, professionals, English-learners, job applicants and all who seek to improve their writing.

To redeem your 50 percent off coupon, sign up at dynamo.dictionary.com/writing-dynamo/writing-help and enter the coupon code DYNAMO.

Dictionary.com Partners with Kaplan to Deliver SAT Prep through Your iPhone

Dictionary.com continues to enhance its interactive, cross-platform learning experience with a new SAT game app for iPhone that more closely recreates the SAT experience than any other app on the market. As the only SAT prep app created in partnership with the SAT experts at Kaplan, SAT by Dictionary.com contains 500 of the most frequently tested words on the SAT. Each day players receive a word mastery goal that takes into account the number of study days left until their test. While the majority of SAT apps are drill-based, the SAT by Dictionary.com app adds an extra gaming layer to make studying fun and memorable—play games, earn badges, accomplish goals and unlock content:

  • Three fast-paced game types mirror concepts commonly tested on the SAT: word meaning, antonyms, and sentence completion
  • Virtual flashcards help players practice words and definitions at their own pace
  • A library of expert-written test-taking tips helps players face the SAT with confidence
  • 10 minutes a day brings players closer to a better SAT score.

Dictionary.com’s Word Dynamo also offers Kaplan content online at http://dynamo.dictionary.com/search/kaplan.

SAT by Dictionary.com is the first in a series of apps that will deliver Word Dynamo’s gamified learning experience through mobile platforms. Stay tuned for information on a GRE prep app!

New Homepage and Google Chrome Extension

Dictionary.com just launched a new home page that delivers even more original real-time content, including puzzles, quizzes, blogs, and other engaging tools. “While the traditional reference site is where you go for specific information, Dictionary.com offers a complete destination for both learning and entertainment,” said Lisa Sullivan-Cross, GM, Learning, Dictionary.com.

Additionally, Dictionary.com recently launched its Google Chrome extension, which enables users to define any word that crosses their Google Chrome browser by simply highlighting it. The new Dictionary.com extension makes it infinitely easier to learn the definition of words in context, the very second that you need the information. To make word learning a part of your online experience, try the new Dictionary.com extension here.

About Dictionary.com

Dictionary.com’s online and mobile properties are the leading destinations for learning and word discovery. An IAC (NASDAQ: IACI) company, Dictionary.com, LLC offers a family of free, advertising-supported sites including: Dictionary.com, Thesaurus.com, Reference.com and the fast-growing WordDynamo.com. Dictionary.com is also the leading dictionary app on all major mobile platforms (iPhone, Android, iPad, Blackberry, & Windows) with apps that have been downloaded over 58 million times. Dictionary.com serves an average of 65 million unique users worldwide per month (source: March 2012 Quantcast and internal mobile usage data). For more information, please visit http://www.dictionary.com.

SOURCE Dictionary.com

New Study Finds Overall Mobile Satisfaction is Driven by Manufacturers…Not Carriers

BOSTON, Sept. 11, 2012 — Mobile phone satisfaction among IT service professionals is heavily driven by the device itself – far more than the wireless provider. At least that’s what OnForce, the company that’s changing the way that IT field service is delivered, uncovered in its recent survey of nearly 900 IT service professionals.

The study, conducted just last month, found that when it comes to overall satisfaction, AT&T and Verizon are in a dead heat, with Sprint a distant third. In fact, only 55 percent of Sprint customers surveyed are ‘very satisfied’ overall with their mobile experience, compared to 67 percent of AT&T customers and 66 percent of Verizon customers.

However, a customer’s overall satisfaction comes from a blend of experiences, and deeper analysis uncovered some dramatic differences in satisfaction levels – especially when asked about the service a carrier provides. 

While AT&T appears to have a slight advantage in overall satisfaction, AT&T customers are not happy with the service itself. Only 35 percent of AT&T customers reported being ‘very satisfied’ with the service compared to 58 percent for Verizon, 41 percent for T-Mobile and 35 percent for Sprint.

So why are AT&T customers the most satisfied overall, but disappointed in the carrier’s service?  It comes down to the battle between iPhone and Android.

iPhone customers, regardless of carrier, were substantially more satisfied in 10 of 11 functionality categories we surveyed. The only area where Android users expressed more satisfaction than iPhone users was on maps and directions – functionality Apple is improving in iOS 6. 

Even more telling are the Net Promoter™ scores OnForce’s survey uncovered, where iOS came in at 69, well ahead of Android at just 27.

“The Net Promoter results are surprising,” said Peter Cannone, CEO of OnForce. “IT field techs tend to be on the leading edge and often prefer open systems like Linux and Android. However, based on our findings, significantly more technicians are likely to recommend iOS to a friend or colleague than Android.”

From this data, it seems reasonable to conclude that AT&T’s early exclusive deal with Apple has had a very positive impact on overall satisfaction ratings, helping to mask AT&T’s weakness in carrier satisfaction. Fully 67 percent of AT&T customers use the iPhone, compared to only 33 percent of Verizon customers. 

“Apple’s strength in the mobile market for the IT service community is clearly driven by the experience the iPhone delivers,” said Cannone. “Since AT&T no longer has iPhone exclusivity, the carrier risks losing market share.”

In fact, based on those surveyed, once existing contracts expire, AT&T is likely to lose approximately 10 percent of iPhone users to competitors like Verizon and Sprint.

Apple Leads, But Samsung’s Gaining Momentum
Apple continues to be the most popular mobile device manufacturer for IT service professionals, owning approximately 35 percent of the market, but Samsung (currently at 20 percent) is building momentum. 

According to the study, both Apple and Samsung can expect to see a slight increase in market share, rising to 38 and 23 percent, respectively. That said, the recent patent infringement ruling against Samsung could have a significant impact on the company’s growth and adoption. It’s interesting to note that current Samsung customers had the second lowest overall satisfaction with their mobile phone (BlackBerry was lowest) with only about half of current Samsung users ‘very satisfied.’

In part, Samsung’s growing popularity seems to be due to the sheer number of options Samsung provides. Among survey respondents who listed an exact phone model, there were 32 distinct Samsung phones – far more than any other manufacturer. 

“We’ve seen a steady increase in Android usage amongst our community over the past year, but that could change quickly with new hardware and software developments on the horizon for Apple, and the majority of IT service technicians indicating that their next mobile device will be an Apple device,” added Cannone. “Regardless, we’ve seen huge demand for our recently launched Android application, which is running on 247 distinct hardware/OS version combinations – further demonstrating the incredible variety of Android devices.”

Service technicians on the OnForce platform currently use OnForce’s iPhone and Android mobile applications to complete on-site IT service work. For more information about OnForce, visit us at www.OnForce.com.

About OnForce
OnForce is the #1 source for on-site tech talent in the cloud. By partnering with OnForce, service buyers can connect with thousands of highly skilled service professionals to fulfill on-site work throughout the US and Canada. With nearly 2 million service events completed, OnForce is a proven and trusted solution. Service buyers can gain extensive geographic coverage, lower service costs, extend skill-sets, and generate new streams of revenue on demand. The company supports more than 20 IT and CE categories, such as computers, printers, networking, VoIP, Point of Sale, and more. OnForce is the partner in service. For additional information, please visit www.onforce.com.


El Al Selects Bluebox Avionics To Deliver Inflight Entertainment via iPad

NEW YORK, Sept. 11, 2012 /PRNewswire-iReach/ — Bluebox Avionics today announces that Israel‘s flag carrier, El Al, has selected the Bluebox Ai portable inflight entertainment system to provide its customers with a superior inflight entertainment experience using iPad. The Bluebox solution will provide El Al customers with access to the latest Hollywood early window content as well as a range of other movie, TV, audio, reading and gaming content. This will replace the current portable solution that is nearing the end of its life.

Tal Kalderon, Inflight Entertainment Manager at El Al, believes that passengers will be delighted with the features and content of the new system. “The iPad sets the global standard as the preferred device for the delivery of portable inflight entertainment. The Bluebox Ai solution provides access to a rich content set in a package that is engaging to use and intuitive for passengers while being very easy for us to manage.”

“El Al set a very high standard for the customer experience it wanted to deliver with its new IFE solution so we’re delighted that Bluebox Ai has been chosen to deliver on their vision,” said David Brown, joint Managing Director of Bluebox. “El Al joins a rapidly expanding community of airlines that have selected Bluebox Ai. We’re seeing airline partners experiencing utilisation rates of 100% on some flights which is an unprecedented statistic in the world of portable IFE and clear proof that passengers are greatly enjoying our inflight iPad solution.”

About Bluebox Avionics

Bluebox Avionics specialises in the provision of portable IFE solutions to the airline sector. Utilising the latest consumer tablet devices, Bluebox provides airlines with the benefits of commercial off-the-shelf (COTS) technology such as the iPad with software and ancillary components to ensure the class leading in-flight entertainment solution. The Bluebox software solution has been approved by Hollywood movie studios for the delivery of early window content allowing airlines to offer passengers the latest movies ahead of DVD release as well as wide range of other video, audio, reading and gaming content. Bluebox Avionics is backed by content distribution specialist Dawson Media Direct Ltd and AviIT Ltd, a highly regarded aviation IT provider. The business has a global support network that includes facilities in the US, Europe, Middle East, Asia and Australia.

Bluebox Media Contact

Bluebox Avionics – Kevin Clark, +44 (0) 1383 620922  – GMT kevin.clark@blueboxavionics.com

Media Contact: Kevin Clark Bluebox Avionics, (631) 779-3330, kevin.clark@blueboxavionics.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Bluebox Avionics

QWASI Technology: Automates Apple’s New IOS6 Passbook Passes

NEW YORK, Sept. 11, 2012 – QWASI, So.Lo.Mo – converging Social, Local and Mobile, today announced that through Apple’s Passbook application businesses can rapidly create and distribute their coupons, loyalty cards, alerts, and tickets using the new automated function in QWASI’s Mobile Marketing Center.

“Not only do we automatically generate the Passbook “passes” with a simple User Experience — and no code integration, but also we have many built-in Passbook delivery mechanisms from SMS to Facebook and Twitter posts,” said Lara Hanson, Digital Director.

“We uniquely leverage social, mobile, and location information to improve the Passbook experience. 

And, for those individuals that may not have an iOS 6, Hanson says that’s not a problem.

“Our Mobile Marketing Center will detect if a customer has another type of smart phone or non smart phone,” he said, “and deliver a Mobile Web-based solution that keeps them from missing out on all the great offered by their favorite businesses.”

Apple describes how the application works: “Passbook puts boarding passes, movie tickets, retail coupons, loyalty cards and more are now all in one place. With Passbook, you can scan your iPhone or iPod to check in for a flight, get a movie, and redeem a coupon. You can also see when your coupons expire, where your concert seats are, and the balance left on that all important coffee bar card. Wake your iPhone or iPod touch, and passes appear on your Lock screen at the appropriate time and place — like when you reach the airport or walk into the store to redeem your gift card or coupon. And, if your gate changes after you’ve checked in for your flight, Passbook will even alert you to make sure you’re not relaxing in the wrong terminal.”

TechCrunch, had this to say about the new Apple application: “Passbook functions as an organizer for all your passes. It supports store cards, gift cards and coupons out of the gate, replacing their plastic counterparts, and providing an Apple-approved way to get consumers paying at checkout with their mobile phones . . . bad news for mobile wallet players like Square, PayPal, and others.”

According to Brian Bennett from CNET, a tech media website, Passbook trumps Google Wallet: “Sorry, Google Wallet fans, but Apple may have just pulled the mobile-payment rug from under Android‘s feet. In signature Apple fashion, the new iOS 6 Passbook app takes a shockingly simple approach, which is just why it’ll prove a hit.”

Bennett added: “Apple’s Passbook app, from what I can tell, sidesteps the major pitfalls Google Wallet has run into, namely the Near Field Communications limitations and the limited payment methods . . . Relying on software and QR codes, Passbook also avoids the limitation of static hardware technology. It’s more flexible too in that users can add apps from vendors they trust or already have a relationship with.”

Image: http://www.ereleases.com/pic/QWASI-Apple-Passbook.jpg

QWASI stands for With All Solutions Integrated. QWASI So.Lo.Mo Media Converged has now integrated Social and Location (LBS) into its Mobile Marketing platform — becoming the dominant player in So.Lo.Mo Technologies. The company’s technologies can create SMS text campaigns that can be shared into Social, Social postings that can be shared into mobile, and all users can be notified and retargeted via LBS and geofencing capabilities.

(QWASI Media Relations)
Contact: Harold Medina)

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.


Wanderful Launches New Collection of Interactive Storybook Apps Originally Published by Living Books for iPhone, iPad and iPod touch

SAN FRANCISCO, Sept. 11, 2012 Wanderful launched today a new collection of engaging and multilingual interactive storybook apps for iPhone, iPad and iPod Touch based on classic titles originally published as Living Books by Broderbund Software.  These interactive storybook apps deliver imaginative and fully interactive experiences for young and emerging readers through high-quality animated content loved by children, parents and teachers alike. The three new apps – Mercer Mayer’s “Little Monster at School,” Marc Brown‘s “Arthur’s Teacher Trouble” and Aesop’s “The Tortoise and the Hare” – are now available on the App Store.

(Logo: http://photos.prnewswire.com/prnh/20120618/LA25538LOGO)

Wanderful apps are highly intuitive and encourage children to explore each story and all its content. With original production budgets approaching a million dollars each, every app features custom music, extended animation and hundreds of interactive hot spots and antics, providing a deeper experience and more interactivity on one page than other story apps offer in total. While fully interactive at the page level, each app also includes the classic “Read to Me” mode that lets young readers watch and listen to the story play automatically.

Wanderful has created an easy-to-use dynamic language function that allows readers to switch languages on-the-fly from anywhere in the story – a stunningly simple and powerful feature unlike anything found in other interactive storybooks or eBooks. Launching in English, Spanish and French, future versions of the products will be available in Japanese, German, Italian, U.K. English and Brazilian Portuguese.

“Wanderful’s new interactive storybooks bring back the beloved and best-selling Living Books. These rich experiences enable today’s digital families to read, play and learn together,” said Mickey W. Mantle, president and CEO, Wanderful. “Each Wanderful interactive storybook is a truly ‘wanderful’ experience – full of surprises, whimsy and humor – and an invitation to discover because everything inside each storybook is alive.”

The first three Wanderful interactive storybooks are now available for iPhone, iPad and iPod touch for $4.99 on the App Store:

A premium upgrade is available for all three apps for $2.99 via In-App Purchase, which includes a 40-80 page Classroom Activities guide as well as regular feature updates. French can be added for a $1.99 In-App Purchase and is included in the “Little Monster at School” and “Arthur’s Teacher Trouble” apps premium upgrades.

About Wanderful
Originally introduced in 1992 by Broderbund Software, Living Books were the industry’s first highly interactive storybooks and embraced by educators, praised by parents and cherished by children. Twenty years later, Bay Area-based Wanderful has assembled key members of the original team, including Living Books creator Mark Schlichting, to re-invent the wildly popular interactive storybooks. The team has built an entirely new multi-platform engine to drive the story experience on the latest tablets, phones and computers, resulting in interactive storybook apps designed for today’s generation of digital kids. Visit www.wanderfulstorybooks.com for more information.

Media Contacts:
Jim Hughes | Carol Lee
Rogers & Cowan
310-854-8275 | 310-854-8168

SOURCE Wanderful

Splunk Hosts .conf2012 – Third Annual Worldwide Users’ Conference

LAS VEGAS, Sept. 11, 2012 — .conf2012 – Splunk Inc. (NASDAQ: SPLK), the leading provider of software for real-time operational intelligence, today will kick off .conf2012, its third annual Worldwide Users’ Conference, at The Cosmopolitan Hotel in Las Vegas. The conference features more than 100 sessions and nearly 30 customer presentations from organizations including Barclays, Cisco, Etsy, Extrahop, NPR, Otto Group, SwissLos, Target, and Union Bank. Several big data thought leaders are also speaking at .conf2012 from organizations including Cloudera, Concurrent, Datastax, Hortonworks, Infochimps, Optic, and Think Big Analytics in addition to Splunk’s chief big data evangelist.

(Logo: http://photos.prnewswire.com/prnh/20120620/SF27490LOGO)

“The most exciting part of the user conference is hearing firsthand the compelling use cases from Splunk customers, and this year will be the most fascinating yet,” said Godfrey Sullivan, Chairman and CEO, Splunk. “Customers are speaking about how to improve patient care by analyzing data in connected medical devices, how to use sensor data to closely monitor energy demand in facilities and operations, and how to use Splunk software as a security intelligence platform for a global enterprise. All of these sessions will have a common thread: an extraordinary return on investment after deploying Splunk for use cases such as application management, IT operations, business analytics, security and compliance, and new industrial uses of machine data.”

Sullivan’s keynote session will be streamed live, from 9-11 a.m. PT today. The live webcast will be available at http://www.splunk.com/goto/confkeynote.

Splunk users at .conf2012 will also learn from Splunk experts how to best utilize Splunk software as an enterprise data platform, a platform for applications and developers, and in the cloud. More than 20 Splunk apps will be available for test drive in the Splunkbase Labs area. Some of the newest products being showcased at the conference include:

  • Splunk Storm
    Multi-tenant cloud service based on Splunk software that enables developers to immediately diagnose and troubleshoot problems, gain visibility, and monitor critical business metrics without the need for any software or hardware installation or maintenance.
  • Splunk App for VMware
    Makes it easy to collect machine-generated data from the virtualization layer and correlate the information with other technology tiers to enable operational visibility into your IT infrastructure and more informed business decisions.
  • Splunk App for PCI 2.0
    Out-of-the-box content for real-time continuous monitoring of enterprise PCI DSS posture, high-level scorecards and reports for each PCI requirement, and simple visualizations for indicating PCI compliance issues.
  • Splunk Hadoop Connect (private beta)
    Enables bidirectional communication between Splunk Enterprise and Hadoop. This includes the ability to export data from Splunk Enterprise to Hadoop and to import data from Hadoop into Splunk Enterprise.
  • Splunk App for HadoopOps (private beta)
    Single end-to-end interface monitors the full Hadoop environment. Allows users to monitor, alert, troubleshoot, remedy, search, and analyze Hadoop nodes, HDFS, and MapReduce and is Hadoop distribution agnostic.
  • Splunk Java SDK (beta), Splunk JavaScript SDK (beta), Splunk Python SDK (beta), and Splunk PHP SDK (public preview)
    Splunk makes it easier for developers to quickly build custom applications to search, manage, and visualize Splunk data by delivering Software Development Kits with sample code, documentation, and other tools for popular languages.
  • Social Splunk
    Demonstration of using Splunk software to index social media feeds like Twitter, Foursquare, and other user-generated machine data for sentiment analysis and real-time insight in IT and marketing.

More than 1,000 people are attending .conf2012. Splunk is also welcoming more than a dozen world-class technology partners to speak at .conf2012 including Amazon Web Services, Click Security, and Palo Alto Networks.

The hashtag for .conf2012 is #datajourney. Don’t forget to save the date for .conf2013: Sept 23-26, 2013, Las Vegas.

About Splunk Inc.
Splunk Inc. (NASDAQ: SPLK) provides the engine for machine data™. Splunk® software collects, indexes and harnesses the machine-generated big data coming from the websites, applications, servers, networks and mobile devices that power business. Splunk software enables organizations to monitor, search, analyze, visualize and act on massive streams of real-time and historical machine data. More than 4,400 enterprises, universities, government agencies and service providers in over 80 countries use Splunk Enterprise to gain operational intelligence that deepens business and customer understanding, improves service and uptime, reduces cost and mitigates cyber-security risk. To learn more, please visit www.splunk.com/company.

Splunk and the engine for machine data are registered trademarks or trademarks of Splunk Inc., and/or its subsidiaries and/or affiliates in the United States and/or other jurisdictions. © 2012 Splunk Inc. All rights reserved.

SOURCE Splunk Inc.

ShootLocal Location Hunt Competition Expands

New Haven, CT. They provide their clients with better brand experiences. Get to know them at http://www.DigitalSurgeons.com.

Media Contact:

Beverly Ingle ~ (210) 833.8219


David Salinas ~ (203) 815-5706


SOURCE Digital Surgeons

Thomson Reuters Study Explores Apple’s Mobile Patent Portfolio for Insights into New iPhone Technology & Litigation Activity

PHILADELPHIA, Sept. 11, 2012 — The Intellectual Property & Science business of Thomson Reuters, the world’s leading provider of intelligent information for businesses and professionals, today released the results of its study of Apple, Inc.’s mobile technology patents. The findings, which are featured in the Thomson Reuters paper, Inside the iPhone Patent Portfolio,” detail patent and litigation activity across Apple’s 1,298 mobile patents and provide insight into possible future incarnations of the iPhone.

Following are among the key findings in the report:

  • Top Technology Areas: Apple filed 416 smartphone-related patents since the launch of the iPhone in 2007. Another 279 have been filed for mobile camera patents; 232 were filed for user interface technologies; 149 have been filed for image display; and 88 were filed for battery/power control. Antenna (75), calendar (31), contact management (15), and voice control (5) technology were also among the patents within Apple’s portfolio.
  • Patents to Watch: Among Apple’s mobile-related patents, individual technologies that stand out as key indicators of what future smartphone design may hold include a fuel cell system that will allow a portable device to stay charged for days or weeks, and an educational content display feature that allows users to interact with text to see images of what the word(s) mean.
  • Litigation – Behind the Scenes of the Patent Wars: To provide insight into the ongoing smartphone “patent wars,” the report tracks all active IP litigation between 2008 and 2012, noting a rapid rise in Apple’s recent IP litigation.  By June 2012, the company had already filed nearly as many patent suits as it did in 2010 and 2011 combined.

“With Apple expected to launch its iPhone 5 this week, the company’s patent portfolio gives us a unique perspective into what may be unveiled on September 12th, or years down the road as part of a future product iteration,” said Bob Stembridge, an intellectual property analyst at Thomson Reuters and author of the report. “The recent and rapid increase in Apple’s IP litigation activity is indicative of just how valuable intellectual property can be to an organization and the lengths to which an organization will go to defend the inventions it’s worked so hard to develop.”

Data for this report were aggregated using Thomson Reuters Derwent World Patents Index® (DWPI℠) to identify global patent activity for Apple, Inc. in the Derwent Manual Code category for portable, hand-held mobile radio telephones. Additionally, Thomson Reuters IP Monitor was used to identify active IP litigation for the company. Researchers analyzed the total number of unique inventions issued in published patent applications and granted patents between January 2000 and August 2012. Active IP litigation was analyzed between January 2008 and June 2012.

View the full Inside the iPhone Patent Portfolio paper.


Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world’s most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs approximately 60,000 people and operates in over 100 countries. For more information, go to www.thomsonreuters.com.

SOURCE Thomson Reuters

Frost & Sullivan: iPhone 5 Has to Be Revolutionary for Real Success

KUALA LUMPUR, Malaysia, Sept. 11, 2012 – Apple Inc. launched the original iPhone back in 2007 and redefined the very face of mobility devices. Armed with visionary innovation not only on the hardware front but also in enriching the overall user experience, it single-handedly diminished the growth of corporate giants like Research in Motion and Nokia Corp.

Over the years, competing platforms such as Android and Windows Phone have caught up with the features offered on the iOS platform, and have forged ahead in certain areas such as NFC communications based Google wallet, and wireless charging from Nokia. Currently, Android dominates the global smartphone market and Samsung has overtaken Apple to become the top global smartphone vendor. With the launch of the latest iPhone, Apple intends to reverse the tide and re-emerge as the global smartphone leader.

The new iPhone is expected to have a larger screen, support NFC, faster processor, better camera and a smaller dock connector, which is expected to extend to all the forthcoming iOS devices, amongst many other revolutionary features. Add-ons services that provide a unique value proposition to the Apple ecosystem similar to the Siri launch with the iPhone 4S can also be expected.

According to Pranabesh Nath, Research Manager, ICT Practice, Frost & Sullivan Asia Pacific, Apple’s major product in terms of revenue is still the iPhone. “When the iPhone 4S was launched instead of the iPhone 5 the last time around, there was some disappointment in the fan-base. This didn’t however stop the record sales frenzy of the iPhone 4S, and we can expect a higher initial sales launch upwards of 1.5 to 2 million in the first 24 hours, compared to 1 million for the 4S in the same time frame. This is expected due to the anticipation that has built up over the last year by die-hard Apple fans, as well as due to a major shift in the platform and the new features it will tout.”

Competitors such as Microsoft, Nokia, Motorola have tried to steal the limelight by launching new products in the weeks before Apple’s launch, but this is expected to be ineffective on the main demographic that are waiting for Apple products. 

“While some may argue Apple has not really invented anything, it certainly has refined the experience of using mobile hardware and software and learnt from the mistakes of other manufacturers and for this it needs to be applauded,” said Pranabesh.

“No one can deny that Apple is the only smartphone vendor whose focus transcends beyond the hardware feature set to creating the overall ecosystem. By creating a formidable ecosystem with an abundance of content, services and applications, Apple has won over millions of end users, who just have to have the next Apple product. However, other vendors are also now building their own ecosystem. Proliferation of android apps and emergence of Google Play app storefront threatens to slow down the growth of Apple,” said Abhishek Chauhan, Senior Consultant, ICT Practice, Frost & Sullivan South Asia & Middle East.

The market for smartphones has changed from being a device driven market to an application and services driven market, with smartphones being the primary platform to carry proprietary services/applications, with a slightly lesser but increasingly important focus on tablet devices.

Several trends are pointing to this trend, with major platform vendors Microsoft and Google gearing towards gaining more control of their platforms through a strong partnership with Nokia, and the acquisition of Motorola respectively, and launch of similar and competing services on content application services such as music, movies, ebooks, and others.

“This points to a market segmentation where we will have two primary types of players – those that are relying mostly on device sales for revenue, and those that are using device sales as a driver for applications and services. While all players in the market will hope to move to the latter category, Apple as well as other competitors such as Google and Amazon are already there, Samsung is still largely relying on hardware sales,” Pranabesh explained.

He continued, “Over the long term, this may reduce profits for Samsung as devices becomes commodities and the value of a pure-play hardware strategy yields lower revenue. The litigation game to increase market share quicker is unfortunately expected to continue, which is a sign of how competitive the market has become. This is not a very positive trend for consumers as it does limit choice.”

The larger threat in the long term, besides Google, is Amazon on the applications services side of things. Amazon already has a huge amount of e-content in the form of ebooks, music and movies. The launch of the Kindle Fire catapulted Amazon as the 4th player (besides Apple, Google and Microsoft) as a platform owner, and this has just received a major boost with the launch of the Kindle Fire HD.

“Depending on how far Amazon wants to take the platform strategy in its search for platform control and profits, we may even see a smartphone from Amazon in the near future as it is the single largest point of content consumption. Microsoft is expected to ramp up its service portfolio once its Windows 8 platform launches, and may be a very powerful contender in the consumer as well as enterprise side,” said Pranabesh.

He added, “In the long term, each competitor is competing for the total user base, and this competition is only expected to increase as revenues from application services become ever important.”

“A lot is riding on the success of the latest iPhone, and there’s no doubt that the new iPhone will indeed be successful. However, the degree of success depends on the uptake of the product much beyond the realms of Apple fans.  The ban of Samsung products might be a shot-in-the-arm for the Cupertino headquartered company but the real success depends on the new iPhone being revolutionary rather than simply evolutionary,” Abhishek concluded.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants. 

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.   
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible.  This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.  

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?  

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Media Contacts:

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Corporate Communications, Asia Pacific
P: +61 (02) 8247 8927
E: djeremiah@frost.com

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Corporate Communications, Asia Pacific
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E: jessie.loh@frost.com

Carrie Low
Corporate Communications, Asia Pacific
D: +603 6204 5910
E: carrie.low@frost.com

SOURCE Frost & Sullivan

MediaTek startet "Cool 3D": Eine umfangreiche Suite von 3D-Lösungen für Smartphone-Plattformen

Taiwan, 11. Sept. 2012 — MediaTek Inc., ein führendes Unternehmen der Halbleiterbrache ohne eigene Produktionsstandorte,  das sich auf die drahtlose Kommunikation und digitale Multimedia-Lösungen spezialisiert, hat heute bekanntgegeben, dass “Cool 3D” zur Verfügung steht – die weltweit umfangreichste Palette von 3D-Lösungen für seine Smartphone-Plattformen. Verbraucher wünschen kontinuierlich neue Smartphone-Funktionen wie beispielsweise 3D-Fähigkeit. Ein Bericht von Global Industry Analysts, Inc, prognostiziert, dass der globale Markt für 3D-fähige Smartphones bis zum Jahr 2018 einen Jahresabsatz von 994 Millionen Einheiten erreichen wird. Die Nachfrage nach dieser Innovation wird von der wachsenden Verfügbarkeit von 3D-Inhalten bestimmt wie z. B. Spiele, Videos und komplette Spielfilme.

Die “Cool 3D“-Suite für MediaTek-Smartphone-Plattformen umfasst auch die Unterstützung von Stereo-3D-Kameras und –Displays, Umwandlung von 2D-zu-3D in Echtzeit und eine optimale 3D-Benutzeroberfläche, die entwickelt wurde, um den Verbrauchern ein fantastisches 3D-Erlebnis zu bieten. Zwei außergewöhnliche Funktionen sind der “3D Cool Shot und die “3D Cool Show. MediaTeks “3D Cool Shot“-Lösung unterstützt eine kosteneffiziente 5 MP, Dual-Kamera, die 1080P, 24 FPS (Bilder-pro-Sekunde) 3D-Bilder liefert, was dem Nutzer ein gestochen scharfes, visuelles Erlebnis ermöglicht. Die MediaTek-Smartphone-Plattformen sind in der gesamten Branche die ersten, die die Funktionalität der Dual-Kamerageräte in die Hauptplattform des Smartphones integrieren, was Systemkosten reduziert und wertvollen Leiterflächenplatz einspart. Die “3D Cool Show“-Technologie verbessert den Stereo-3D-Effekt erheblich mittels ergonomischer Funktionen und Echtzeit-Umwandlung zwischen 2D/3D-Modi, das ein bequemes Umschalten zwischen den 2D- und 3D-Anzeigen ermöglicht. Diese Lösungen, die  MediaTeks etablierte 3D-Technologien auf dem Markt für DTV und Digital-Home weiter vorwärtsbringen, sollen eine optimale Stereo-3D-Wiedergabe mit einer maßgeschneiderten 3D-Benutzeroberfläche kreieren.

„Eine Folge der rapiden Entwicklung im Smartphone-Markt ist die Homogenisierung der Produkte, anders gesagt das Phänomen, dass ‚alle Smartphones sich ähnlich sind’. Eine Produktdifferenzierung zu schaffen, ist zu einer der größten Herausforderungen für die Mobilmarktbranche geworden”, sagte Ching-Jiang Hsieh, Präsident von MediaTek. „Angefangen vom Dual-SIM bis hin zur 3D-Fähigkeit – MediaTek hat technologischen Innovationen in unseren Plattformen immer Vorrang eingeräumt und so vielfältige und fesselnde Geräte und Lösungen möglich gemacht. Indem wir mit unseren Kunden zusammenarbeiten, erhoffen wir uns, dass unsere branchenführende Suite ‘Cool 3D‘ die Welle der Popularität für 3D-Smartphones anführt und damit sogar noch mehr Kunden ein außergewöhnliches 3D-Erlebnis bietet.”

Die Funktionssuite “Cool 3D” ist bereits auf den Plattformen MT6575 Single-Core und MT6577 Dual-Core von MediaTek aktiviert. Alle zukünftigen Markteinführungen der MediaTek Smartphone-Lösungen werden diese 3D-Fähigkeiten unterstützen.

Über MediaTek Inc.

MediaTek Inc. ist ein führendes Unternehmen der Halbleiterbranche ohne eigene Produktionsstandorte, das drahtlose Kommunikations- sowie Multimedia-Lösungen anbietet. Das Unternehmen ist Marktführer und Pionier der hochmodernen Ein-Chip-Systemlösungen für drahtlose Kommunikation, hochauflösende TV-Geräte, optische Speichermedien sowie DVD- und Blu-ray-Geräte. Das im Jahr 1997 gegründete Unternehmen MediaTek hat seinen Hauptsitz in Taiwan und wird an Taiwans Börse unter der Codierung „2454″ notiert. Das Unternehmen verfügt über Tochtergesellschaften für Vertrieb oder Forschung auf dem chinesischen Festland, in Singapur, Indien, in den USA, in Japan, Südkorea, Dänemark, England, Schweden und Dubai. Für weitergehende Information besuchen Sie bitte die Website von MediaTek unter www.mediatek.com.

SOURCE MediaTek Inc.

TED Books App Launches for iPad and iPhone

NEW YORK, July 19, 2012TED, the nonprofit devoted to “Ideas Worth Spreading,” today officially launched its TED Books app for iPhone and iPad. The free app dramatically updates the current and future line of TED Books, which sell for $2.99 each, with video and audio embeds, social integration, and a suite of multimedia features.

“TED Books are designed to communicate a powerful idea in approximately one hour of reading” said TED Curator Chris Anderson. “Our new format allows the inclusion of powerful multimedia elements but without distracting from the narrative journey that any good book offers. We think they’re an exciting solution for an age in which digital tools have never been more exciting, yet time has never been in shorter supply.”

TED Books are short, original, electronic books produced every two weeks by TED. Like the best TEDTalks, they’re personal and provocative, and designed to spread great ideas. TED Books are typically under 20,000 words — long enough to unleash a powerful narrative, but short enough to be read in a single sitting.

Through the new app, TED Books are now able to embed video and audio content, timelines, and links to outside sources, as well as social features that allow readers to discuss the book online. Multimedia components can also be turned off within the app for a more traditional reading experience.

Multimedia versions of all 16 TED Books published to date will be available in the TED Books app, including Demise of Guys by Philip Zimbardo & Nikita Duncan, Weekday Vegetarian by Graham Hill, Make Love Not Porn by Cindy Gallop, Smile by Ron Gutman, What’s Killing Us by Alanna Shaikh, Beyond the Hole in the Wall by Sugata Mitra, Hybrid Reality by Parag & Ayesha Khanna, and Cheating the Impossible by Philippe Petit.

“Our ebooks are built on a compelling narrative, and these multimedia extras add dimension without feeling like a gimmick,” said James Daly, editor of TED Books. “They are designed to provide a broader and deeper understanding of a topic. The additional features also suit the wide-ranging expressive palette of our authors, many of whom use photographs, audio, and video in addition to the printed word to express the full range of their ideas.”

The new app will also offer a subscription option for TED Books. Three-month subscriptions will cost $14.99 and, as an added bonus, founding subscribers that sign up in the first 90 days will also receive free access to the entire back catalog of TED Books.

“We will be urging our readers to choose subscription as the default mode of consuming TED Books,” said Anderson. “Just as people trust TED to post a high-quality TEDTalk every day, we’ll be inviting people to trust our selection of a new TED Book every two weeks. This means automatic exposure to a broad swathe of original thinking in a wonderful new format.”

The TED Books app is based on technology developed by Atavist, a software and media company selected by TED for the power and elegance of its e-book offerings. The TED Books app can be downloaded from Apple’s app store.

All TED Books will continue to be available for purchase on Amazon’s Kindle, Barnes & Noble’s Nook, and Apple’s iBooks store at $2.99 each.

For more information and a video introduction to TED Books go to www.ted.com/tedbooks

To download the TED Books app go to http://itunes.apple.com/us/app/ted-books/id511071050?ls=1&mt=8

About TED
TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world’s leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and former UK Prime Minister Gordon Brown. The annual TED Conference takes place each spring in Long Beach, California, along with the TEDActive simulcast in Palm Springs; the annual TEDGlobal conference is held each summer in Edinburgh, Scotland.

TEDBooks is an imprint of short nonfiction works by speakers that elaborate on a single idea originally presented on TED’s stage.

Follow TED and TED Books on Twitter at http://twitter.com/TEDTalks and http://twitter.com/tedbooks or on Facebook at facebook.com/TED.

About Atavist
Atavist is a media and software company at the forefront of digital, mobile publishing. Our mission is to enable the next generation of multimedia storytelling, reaching readers across mobile devices and the web. Our unique “create once, publish everywhere” platform seamlessly integrates audio, video, and infinitely customizable interactive elements and lets you publish anything, everywhere: to native apps, HTML5 apps, a web viewer, as well as ebook files for any ereader. To learn more, go to atavist.com or email license@atavist.com.

Press Contact: Courtney Hamilton, TED@groupsjr.com, 646.448.9925


Hate Your Boss? Get Even with Office Politics: Backstab

PALO ALTO, Calif., July 19, 2012 – Work in an office? You know that a-hole who is just waiting to stab you in the back to get ahead? What about that selfish jerk that is never around when something needs to be done — but never there to blame when something goes wrong? And then there is the office bimbo…

Well now, with Office Politics: Backstab, you can finally act out your darkest, deepest feelings towards these and several other office stereotypes, without the lawsuit. The app is a twist on the classic whack-a-mole game, but with a relatable and intriguing storyline. When it was originally released in Singapore, it reached the top 10 paid apps within the first 48 hours. Today, Iddiction brings it to the US.

You begin by choosing from 7 characters, each with their own skill set (don’t worry – your aforementioned friends Two-Face, Shadow Ninja, and Office Bimbo are all options), and immediately start backstabbing your colleagues to climb the corporate ladder. Through the 18 distinct levels, you will come up against 13 different types of enemies and face 6 special bosses – each with their own unique game-play. There are 4 difficulty modes, 26 available achievements, and of course high score tables for the best of the best to revel in their political glory.

Andrej Nabergoj, CEO and founder of Iddiction, warns us: “As a longtime sufferer of backhanded office politics, this game hits so close to home that it’s almost frightening. I just hope nobody comes into the office one day and starts aggressively tapping their least favorite co-workers… it won’t work in real life!” (Maniacal laughs optional.)

Office Politics never seemed more fun!

You can buy Office Politics: Backstab at the iTunes App Store: http://itunes.apple.com/app/office-politics/id541533918?mt=8

Follow Office Politics on Facebook at http://www.facebook.com/officepoliticsapp. Watch the official trailer at http://www.youtube.com/watch?v=_XqRXUpRttQ

The Little Drummer Boy is a mobile games and applications studio based in Singapore.  Founded in 2011 by Kelvin Zhao and Steven Teo, the company aims to make things pretty, and pretty things nice. Kelvin and Steven are passionate about the interactive medium and believe in building applications that engage, entertain and enrich. For more information about The Little Drummer Boy visit http://www.littledrummerboy.sg

Iddiction, Inc., the latest start-up from mobile games veteran Andrej Nabergoj, is focused on delivering users the best mobile apps and games. The company is backed by Rick Thompson, Comcast Ventures, IDG Ventures, Highland Capital Partners and Felicis Ventures.

SOURCE Iddiction, Inc.

Hispanic Mobile Marketing Forum, NYC Sept. 19, 2012

NEW YORK, July 19, 2012 — The time has come for the mobile phone to be a significant ad vehicle to reach the Hispanic population in the U.S. This is why Portada (www.portada-online.com) the leading Source on Latin Marketing and Media, is organizing the Hispanic Mobile Marketing Forum in New York City‘s Scholastic Auditorium on Sept. 19, 2012.

Brand new research on the Hispanic Mobile user’s preferred Ad Formats and preferred Language for Ad Delivery will be presented.  The main objective of Portada’s Mobile Marketing Forum is to provide a clear understanding to marketers, agencies and media executives of the opportunities that exist in Hispanic mobile marketing. Through workshops, presentations and best practices studies attendees will get a clear picture of how best to connect with Hispanics via mobile marketing and advertising.

The Forum’s content will include:

Case Studies from marketers that obtained a high ROI in mobile marketing to Latinos

Advertising Formats: SMS, Display, In App, Rich Media, Mobile Video, Html 5

Advertising Options: Mobile Geotargeting, Mobile Search, Apps

Hispanic Mobile Commerce (M-Commerce): Has it started yet?

The Tech Connection: What Publishers and Advertisers need to know about mobile platforms

Mobile Gaming and Mobile Social Networks

The Hispanic Mobile Marketing Forum can be attended in combination with the Sixth Annual Hispanic Advertising and Media Conference (http://www.portada-online.com/conference/main.aspx?cid=16) which takes place in the same venue on the next day (Sept. 20).

“Portada’s Annual  conference is a must attend conference to stay on top of the latest digital and content trends in Hispanic Marketing.  The Portada team is consistently looking for top speakers with relevant case studies to help show CPG marketers how to win in this competitive landscape,” says Rudy Rodriguez, Director, Multicultural Marketing, General Mills. Rodriguez is also a member of Portada’s Editorial Board.


To register to the Hispanic Mobile Marketing Forum and/or to Portada’s 6th Annual Hispanic Advertising and Media Conference at the Special Early Bird (expires August 3rd) please go here:
http://www.portada-online.com/conference/registration.aspx?cid=16 and/or call Nicolas Miranda, Online Sales Manager Portada at 1-800-397-5322 (Nicolas@portada-online.com)  

Twitter: #Portada12

Already Confirmed Sponsors:

Smartphone Plus Level
Redmas (www.redmas.com)

Emerging Mobile Marketer
Alcance Media Group (http://www.alcancemg.com/)

To inquire about how to align your brand with these major events, please contact Ruby Namoca, Sales Marketing Manager at Portada, at 1212 685 44 41 or ruby@portada-online.com.

SOURCE Portada

U2itude Launches Mobile App Development Fund-Raising Effort on indiegogo.com

TUCKAHOE, N.Y., July 19, 2012 /PRNewswire-iReach/ — On a mission to unite U2 fans world-wide to determine the greatest U2 song of all time, two executive entrepreneurs and co-authors of U2itude, The Ultimate Handbook for U2 Fans, are raising money on indiegogo.com to build U2itude, the Ultimate Mobile App for U2 fans. This revolutionary mobile app will let fans listen-to and rate every U2 song and connect fans around the world to share and compare scores and initiate passionate discussion within the U2 fan community.

“What we learned from U2 fan feedback to our book was that there was a very active and vocal community of U2 fans who need a forum to rank and discuss U2 songs. We want to give U2 fans everywhere this forum, but as U2 fans know, sometimes you can’t make it on your own,” said Chris Sorgie ‘Sorge’. “We are happy to announce that our fundraising campaign video is now posted on Indiegogo, giving us a unique platform to explain this App and seek support to make this dream a reality.”

Click this link to fund raising campaign to watch the video and learn more about U2itude: http://www.indiegogo.com/u2itude. For those who donate, rewards include use of the app prior to the official release, autographed copies of U2itude, the Ultimate Handbook for U2 fans, U2itude T-shirts and towels and an exclusive invitation to the U2itude launch party.

U2itude is a revolutionary mobile app that will let fans listen-to and rate every U2 song on five specific criteria: Music, Lyrics, Message, Energy and U2itude. Once rated, U2itude will connect you with other fans around the world to share scores and engage in discussions with this enthusiastic fan community. The App includes unique playlists like U2 Anthems, will feature over 25 playlists and U2 fans will be able to create their own adding them to the U2itude collection.

Gagaitude, Swiftitude and More

“The music rating revolution will start here, with U2itude. When U2itude is a proven success, our vision is to apply this mobile application to other great music artists,” said Sal Petronella, ‘Sal’. “U2itude’s expansion plans include artists with large song catalogs and ultra-passionate fans, such as Bruce Springsteen, Lady Gaga, Taylor Swift, and The Black Eyed Peas.”

Basic design elements and the framework for the app have been approved. Technical expertise to build an engaging mobile app experience is needed and U2itude’s goal is to raise $40,000 on indiegogo to hire a world class mobile app development team to bring this project to life.

“We have been in discussions with a few experts in this field and are confident we will hire a company that shares our vision and passion for this project. We are dreaming out loud! Help make this dream a reality,” added Sal and Sorge.

Facebook and Twitter

About the U2itude Team:

Salvatore Petronella is Branch Manager for a Fortune 500 staffing firm. Raised in Flushing, New York, Sal now lives in Northport on Long Island with his beautiful wife and three fantastic children. For U2itude, Sal is the “WordMan” responsible for authoring the book and leading creative development.

Christopher J. Sorgie, A.K.A. “Sorge”, is Corporate Vice President, Advertising Director, for a Fortune 100 financial services company. Raised in Queens Village, New York, Chris now lives with his loving wife and three awesome children in southern Westchester county.  For U2itude, he is the “ListMan” responsible for developing the creative playlists and leading the fund raising efforts.

Media Contact: Chris Sorgie U2itude, 718 288 5947, sorgiep40@yahoo.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE U2itude

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